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Firstly what is Internet Marketing? – It is an all-inclusive term for marketing products and/or services online.

In simple terms it refers to the ways a product or service is marketed online.

Before you can start marketing your web site it is important to understand a number of things, marketing is a formal activity – something that many “internet marketers” forget and most don’t understand.

Being a formal activity allows you to measure results. Would you spend $100 every week on a newspaper advert that did not produce any results? Of course you would not. You would expect to “earn” more than $100 from each advert. Otherwise you are wasting money. That is a measurable result.

Remember this, all true marketing is measurable.   If it cannot be measured that it’s not marketing.

So how do you start your internet marketing?

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Popularity: 28% [?]

We all want more visitors to our blog, but importantly we want them to become regular visitors.  We spend time carefully writing posts that we hope others will find interesting.  We blog because we have a passion, we have ideas and thoughts that we want to share with people in the hope that in someway they become informed.

Here are my 7 easy things to do in February to make your blog better.

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Popularity: 31% [?]

In my post The great journey – join me – I suggested that now the Christmas period was over and January is about to end now may be a really good time to look at your website or blog and set some sensible targets of what you want it to achieve.

I have also blogged on the issue of the “Google page one dream” and strongly suggested to forget it and concentrate on building a website that works for you and your business.

So what really do I mean and how can you benefit?

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Popularity: 36% [?]

Are you a company / web owner chasing the Google page one dream?

• Does your web designer/developer tell you that’s what they can do for you – that is put you on page one of Google?
• Do you think that your internet marketing strategy rests on being on Google page one?
• Are you thinking of spending money to be on page one of Google?
• Do you visit web sites that state “we can get you onto page one of Google” read their information and think WOW?
• Or are you one of those people who proudly declares “I’m on page one of Google” just to make a statement to others?

If you are we have come across 1000’s of people like you and I am sure that there are millions more.

Let me tell you now in 2 words – forget it.

One simple phrase – forget it.

In case you don’t get it I’ll repeat it again – forget it. – now click the ‘read the rest of this entry link’ to find out why I say forget it.

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Popularity: 43% [?]

This post will guide you towards setting realistic targets that will make your website or blog more successful.  It will help you get more enquires or sales from your website and give you some actionable ideas that you can use do to make it happen.

If you want any help getting more enquires or sales from your website then don’t forget to contact us.

So it’s 2010 and the January is nearly over.  The northern hemisphere is generally cold, wet and miserable and wherever we are, we are all experiencing strange weather.

It’s a time when:

• Many people feel the affects of SAD – (Seasonal Affective Disorder) – even if they don’t know what it is or fully understand it,
• we have broken our New Years resolutions – if we made any,
• and even if things are going well, some days we find it hard to motivate ourselves – the Christmas season has disappeared for another year and it’s still many months to the summer.

Ring any bells?

Image, if you are feeling like that then it is highly probable that your blog readers and customers are too.  Depending on your industry and the content of your blog it is quite possible that your website hits have varied over the past few weeks – some will have gone up but many will have gone down.

Why? – Obvious really, it’s all about trends, what people search for at different times of the year.  Historically, in the UK, businesses involved in travel and holidays have their busiest period in the first few months of the year when people are making plans for the summer.  Likewise, the toy industry has its busiest time in the last few months of the year as people buy Christmas presents.

But wait a minute – this is not about the internet is it? Yes it is, but there is one big difference, the internet is global.  This means that the trends change depending on where you are in the World.

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Popularity: 51% [?]

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