Want to take a quick glance at the social media mentions for your brand?   Have a look at Social Mention it provids a quick snapshot of conversations surrounding your brand – enter your keyword one time and switch between blogs, twitter, bookmarks, comments, events, images, and more. Social Mention monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

You can also create Social Media Alerts and receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

Without a more detailed analysis of how they create their metrics (Strength, sentiment, passion & reach)

Strength is the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.

Sentiment is the ratio of mentions that are generally positive to those that are generally negative.

Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly.   For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score.   Conversely if every mention is written by a different author you will have a lower score.   Most frequently used keywords and number of times mentioned. Number of mentions by sentiment.

Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.)

It is difficult to really assess how valuable a tool this is, but it does give an interesting “snapshot”

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Internet marketing, Search engine optimization