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Effective Email Marketing guide

Effective Email Marketing is now a popular marketing medium by which online marketers reach visitors and customers alike very easily. It capitalizes on the cheapness and easy accessibility of the simple email, which is in fact similar to the emails that we send and receive everyday, although drafted with a slight difference in approach. However, there still is a protocol and a proper manner for effective email marketing:

Effective Email Marketing Tips

- Effective Email Marketing 1: Be clear Email is a shortened form of communication. There is no space for flowery and overtly ego-soothing language. Basic courtesy applies, like proper greetings and such, but on the whole, emails should be short and clear. Get to the point as soon as possible. Let your recipient know what is expected of him, what he stands to gain through this communication, and how he can gain it (for example, what he has to do, such as be within the first hundred to visit a site and thus earn a discount)

- Effective Email Marketing 2: Offer value, not information Provide incentive for the email reader to read and click through. Add value to your communication. Attract and seduce. Don’t be surprised a boring, hum-drum email is deleted as soon as the recipient reads the first few lines. Entice, and do not provide too much information in the content. The website is there for this purpose. The email is for communication. – Effective Email Marketing 3: Prefer text Graphics take long to load and often emails with graphics and attachments are deleted immediately or go to a junk mail folder. – Effective Email Marketing 4: Label your images if you use them. Some people get only the text in an email in their browser. If you include graphics but fail to label them, the whole message may not make sense or the reader may not be enticed. Providing labels lets him know what stands at such a place in the message.

- Effective Email Marketing 5: Use a hook You should aim to catch the attention of your reader from the first line itself. A good hook works then. Its message should be relevant and clear so that the customer can then immediately decide to read on or not. Remember that a reader is won through the first few lines itself. – Effective Email Marketing 6: Support the hook In the body of your email, use relevant information to support your hook and its message. However, be concise, as this isn’t an opportunity for an info dump. Your information should simply reinforce your hook. -Effective Email Marketing 7: Be short and concise Readers won’t read every word that is down in an email. They usually scan the thing in whole. Use the space you have succinctly to maximize the opportunity to grasp the reader. – Effective Email Marketing 8: Provide the most important information first Make efficient use of the top space of your email. Many readers read email through a preview pane. The top third of your email will be displayed in this pane, and based on this information, a reader may decide to read the full or delete the message already. – Effective Email Marketing 9: Use a legible and easy to grasp format – Arrange your text in a manner that is pleasant to the eye. – Delineate text and paragraphs using hyphens or lines. – Use legible font such as Georgia and Verdana in a readable size. – Use bullets and lists to more clearly define your message so it can be grasped at first glance. – Effective Email Marketing 10: Use the active voice The active voice ‘involves’ the reader in the message and pushes him to react. – Effective Email Marketing 11: Know your audience And write accordingly with appropriate wording and information. – Effective Email Marketing 12: Avoid URLs that are too long Such addresses in emails can be difficult to click as they lose their link when they are ‘broken’ onto 2 or more lines. Aim to have a URL on its own line. If needed, shrink the text for the link. Or you can offer the address without a hyperlink but as a ‘copy and paste’ option. – Effective Email Marketing 13: Avoid caps and excessive use of punctuation marks That’s basic email etiquette, which carries forward into your business communication. – Effective Email Marketing 14: Offer an option to unsubscribe Always offer a ‘way out’ for your recipients. An unsubscribe link is expected to be seen at the bottom of the email. Providing your recipient with the option to continue receiving emails or to terminate the reception shows caring and courtesy to the reader. Also ensure that an unsubscription is effective immediately.

Effective Email Marketing 15: Easy to subscribe as well

Make it easy to subscribe as well. Provide links and offer a way to your guest book or how to provide comments and feedback. This shows consideration on your behalf. It is also a good idea to let your readers know that they are free to forward the email as well. – Effective Email Marketing 16: Make it easy to change subscription address This way, if a client or recipient changes his address, he can make sure the email follows as well. – Effective Email Marketing 17: Make good use of your subject line The headline of your message should go in the subject box, as this is the first glimpse recipients will have to your email. Use it judiciously to convey information. – Effective Email Marketing 18: Address your recipients by their name This shows consideration and a personal touch. You definitely win over more people through a personalized message than through an impersonal mass bundling. – Effective Email Marketing 19: Avoid in holiday periods This time is often holiday from emails too, so keep email marketing communications to the minimum too. You could however send out a message with the holiday’s greetings and best wishes. – Effective Email Marketing 20: Consistency with corporate design Having the same kind of layout and formatting as your website and other business communication supports ensures that someone recognizes your email at first glance too. Once you have found the right template/format, use it every time. – Effective Email Marketing 21: An email address that says who you are People are more apt to trust a message with a From line containing information about who you are and where you’re from. This will also prevent your email from being listed as spam and from ending in the junk email folder. – Effective Email Marketing 22: The landing page should fit the email and the offer Make sure you are leading your reader to the right destination through the links provided in the message. People hate wasting their time, and if this happens even once, you stand the risk of losing credibility. By tailoring your landing page for links, you also make better use of your website to further engage the customer’s interest. – Effective Email Marketing 23: Motivate newsletter sign up with a freebie or bonus Offer something in return as an incentive. This could win you a lot of new subscriptions. -Effective Email Marketing 24: Have good multimedia if you are using it If you are using audio or video, make sure they are of good quality and can be accessed easily. – Effective Email Marketing 25: Reply to requests within 24 hours This is basically common courtesy but it pays to be recalled. Ensuring prompt replies show you care and value your customers. – Effective Email Marketing 26: Email should be service oriented, not marketing oriented as with paper Your aim through email marketing is to inform and provide an ‘easy’ access to your company. – Effective Email Marketing 27: Customize so it doesn’t look like spam Make sure your message is unique in its content and format so it isn’t brushed off as spam. – Effective Email Marketing 28: Offer user control if possible Wherever possible, give your reader the opportunity to tailor your communications to him. People are most apt to listen to the information they have asked for. – Effective Email Marketing 29: Provide contact information for you Always provide a way of contacting you. The signature in emails is one of your greatest effective email marketing assets.

In conclusion, Effective Email Marketing is a powerful marketing tool commonly used by marketers. To succeed in it, you have to ensure it is given due attention, and that effective strategies are carefully planned and used to drive it. For more information please visit http://www.effectiveemailmarketing.guide-online.net

About the Author

Mahameru is an active writer on http://www.guide-online.net. He also a web designer and SEO expertise as well.

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